We’re Changing Our Name - Meet Envato
Aug 7th in News by Collis Ta'eed
A lot has happened since this company formed two years ago and as a team we’ve grown a lot and certainly learned a lot. When we came to trademark our company name recently, it turned out that the name Eden was pretty difficult to win a trademark for. About a dozen companies blocked our application in Australia alone! Sheesh Kebab!
While I'm a bit sad to see Eden go, I’m happy to announce that as of today we are rebranding the business under a new name: Envato.
Being an invented word, Envato is a lot easier to trademark and we hope to put our stamp firmly on the new name in the years to come! As far as I know it doesn't mean anything in any non-English languages (though I've heard it's akin to the Mexican Spanish slang for dude), but I'd love to hear if it does have any other translations that we've missed, especially if they are funny!
A Creative Eco-System
With a change like this, we thought it would be a good time to introduce a new feature to our sites in the form of a little site-switching widget that is now appearing on all our major sites in the top right. The site switcher not only allows users to flick between sites, but also ensures that our audiences are aware of all the Envato sites.
As you'll begin to see by flicking through the 10 or so sites already listed, our mission here at Envato is to build a creative eco-system of sites and services to benefit people like you and me. This year we've already launched four sites, with another half-dozen penciled in to go up before 2009. Some of those are more in our marketplace and TUTS lines, but we also have a couple of brand new ideas to launch too.
It's a pretty exciting time for our little company which started out in my living room not so long ago. These days we're still mostly working in living rooms, just more of them!
A Big Thank You!
And since it's not often that I get to post on every single one of our sites together, I thought on behalf of the whole team, I'd say thank you to all of you readers, users, members, buyers and authors who have supported us and helped us grow!
So Thank You All, and Viva Envato!
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User Comments
( ADD YOURS )Mitchell August 7th
Awesome name.
First Post.
Joy!
Nikhil August 7th
A good name. An even better thought behind it!
Collis Ta'eed August 7th
Thanks Mitchell~!
Lee August 7th
Cool!!
insic August 7th
yes! indeed! you got a very cool name. envato takes out the girlish sound of eden. congrats!
Geoff August 7th
Hmmm, could one of those new sites be FLASHtuts?
Fingers crossed…..
Jonathan August 7th
Cool. These sites are sweet!
Dan August 7th
Great branding, well thought out, well executed
Michael Thompson August 7th
Solid branding, but your drop-down (#switcher > #links) should hide itself when it loses focus (when the user clicks outside of it).
I mean, I’m sure you could write a tutorial about event handling or something…
ali August 7th
out of curiosity, does envato have a paticular meaning in any language or soemthing.
Daniel Geraldi August 7th
Very nice branding!
sc August 7th
HEY! i better think of some 5 or 6 letter branding names to claim before they are all gone, i have heard that the 3 letter name are long gone and the four letter just about if not already.
Alex Pimienta August 7th
Mexican Spanish slang for dude is just “vato”! So, I don’t think the new name will have any confusion
Lol…
I use a lot that word, hehe!
Jeff Lewis August 7th
At first when I saw the Envato logo in my FaveUp feed, I said ‘nice, crisp.’ and I have to say I was inspired by the use of the leaf like design. Then I read my VECTORTUTS feed and found it was your guys’ own logo.
Self promotion is definitely the best.
Nice job guys, and congrats on continuing to establish your great internet presence. Keep up all you do!
Jeff
Joefrey Mahusay August 7th
Nice branding! Viva Envato!
Shane August 8th
As I’ve said on your other sites, go Envato!
Print Capalaba August 9th
Prehaps it is just me but…I can’t say I like it (design wise yes, naming no). It’s hard to remember, not very easy to say, and most of all it doesn’t stick in my head. I am not meaning to sound harsh just my honest opinion.
Braden Keith August 12th
Yeah so maybe you should go about buying whole new trademarks so that slow people can remember it! Good idea print!
…not
haha, not being mean here, I just couldn’t resist.
Qvectors August 14th
I think the new name is catchy, not as easy to remember as eden though.
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